The "Do Not Call" Registry Coming Soon To Phone Near You!
There are better ways of procuring business than telemarketing. Advertisers of all professions tend to have a common misconception that what works in the States will work in Canada. In fact differences are prevalent in much smaller market segments throughout the provinces and municipalities. For the purposes of this article is it is safe to generalise.
As similar as we are as cultures this is by far a gross underestimation of how Canadians tick. This kind of aggressive sales technique is one of them. Toronto consumers just don't want to be bothered, especially in the privacy of our homes. For example during open houses people rarely leave their phone number to which they can be contacted. People will demand all sorts of answers regarding the sale of the home but with great difficulty divulge any personal information in fear that I may show up at their door one day with a contract waiting in hand for them to sign their life away! Or worse yet call them every day.
Put it this way: There is a difference between aggressive and assertive. I feel that the new legislation will help keep piece of mind to people who don't want to be contacted and allow realtors who do find this method work for them streamline their business by not wasting time contacting people who do not wish to be bothered.
The article below provides some of the details of the new legislation coming into effect.
Enjoy!
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"Do Not Call" Registry effective September 30, 2008
What is the National Do-Not-Call List?
July 23, 2008 -- The Canadian Radio-Television and Telecommunications Commission (CRTC) is responsible for the National Do-Not-Call List (DNCL), which contains the names and telephone numbers of the consumers who do not want to receive unsolicited telephone calls from telemarketers.
Telemarketing is the use of telephony technology (telephone, cellphone, fax, etc.) to make unsolicited telephone calls or send unsolicited messages to consumers for the purpose of solicitation. Solicitation is selling or promoting a product or service, or soliciting money.
The object of the National DNCL is to provide a way for consumers to prevent telemarketers from calling them without consumers having to deal with individual telemarketers and their do-not-call lists. Telemarketers will not be permitted to call any of the numbers on the National Do-Not-Call List (DNCL), unless they already have an existing business relationship with the consumer or individual.
The federal legislation creating the framework for Canada’s National Do-Not-Call List was passed in 2005. On December 21st, 2007, the CRTC awarded a five-year contract to Bell Canada to operate the National DNCL, and announced the list would be active on September 30th, 2008. The operator is responsible for registering numbers, providing telemarketers with up-to-date versions of the National DNCL, and receiving consumer complaints about telemarketing calls.
Consumers can register up to three different numbers on the list, and have to renew that list every three years. There is no cost for getting onto the list. Telemarketers are required to monitor the National DNCL and remove any numbers they find on it from their calling lists. Telemarketers have to pay for access to the list.
Real estate brokers and salespersons, including REALTORS®, making unsolicited telephone calls are “telemarketers” within the meaning of the legislation. This doesn’t mean [realtors] cannot contact consumers in other legal ways, such as direct mail. It means if the consumer (including private sellers) puts their phone numbers on the National Do-Not-Call List, you cannot telephone or fax them to solicit business unless the situation meets one of the exceptions.
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As similar as we are as cultures this is by far a gross underestimation of how Canadians tick. This kind of aggressive sales technique is one of them. Toronto consumers just don't want to be bothered, especially in the privacy of our homes. For example during open houses people rarely leave their phone number to which they can be contacted. People will demand all sorts of answers regarding the sale of the home but with great difficulty divulge any personal information in fear that I may show up at their door one day with a contract waiting in hand for them to sign their life away! Or worse yet call them every day.
Put it this way: There is a difference between aggressive and assertive. I feel that the new legislation will help keep piece of mind to people who don't want to be contacted and allow realtors who do find this method work for them streamline their business by not wasting time contacting people who do not wish to be bothered.
The article below provides some of the details of the new legislation coming into effect.
Enjoy!
-------------------------------------------------------------------------------------------------
"Do Not Call" Registry effective September 30, 2008
What is the National Do-Not-Call List?
July 23, 2008 -- The Canadian Radio-Television and Telecommunications Commission (CRTC) is responsible for the National Do-Not-Call List (DNCL), which contains the names and telephone numbers of the consumers who do not want to receive unsolicited telephone calls from telemarketers.
Telemarketing is the use of telephony technology (telephone, cellphone, fax, etc.) to make unsolicited telephone calls or send unsolicited messages to consumers for the purpose of solicitation. Solicitation is selling or promoting a product or service, or soliciting money.
The object of the National DNCL is to provide a way for consumers to prevent telemarketers from calling them without consumers having to deal with individual telemarketers and their do-not-call lists. Telemarketers will not be permitted to call any of the numbers on the National Do-Not-Call List (DNCL), unless they already have an existing business relationship with the consumer or individual.
The federal legislation creating the framework for Canada’s National Do-Not-Call List was passed in 2005. On December 21st, 2007, the CRTC awarded a five-year contract to Bell Canada to operate the National DNCL, and announced the list would be active on September 30th, 2008. The operator is responsible for registering numbers, providing telemarketers with up-to-date versions of the National DNCL, and receiving consumer complaints about telemarketing calls.
Consumers can register up to three different numbers on the list, and have to renew that list every three years. There is no cost for getting onto the list. Telemarketers are required to monitor the National DNCL and remove any numbers they find on it from their calling lists. Telemarketers have to pay for access to the list.
Real estate brokers and salespersons, including REALTORS®, making unsolicited telephone calls are “telemarketers” within the meaning of the legislation. This doesn’t mean [realtors] cannot contact consumers in other legal ways, such as direct mail. It means if the consumer (including private sellers) puts their phone numbers on the National Do-Not-Call List, you cannot telephone or fax them to solicit business unless the situation meets one of the exceptions.
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Labels: News
posted by GP at
9:40 AM
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